Many lip balms are made using mineral oil or other ingredients that coat your lips and seem to soothe them. However, mineral oil and other similar ingredients cannot absorb into your skin as products made with natural oils can. Natural oils like jojoba, olive and avocado oil and other ingredients like shea butter are used in our lip balms because of their moiturizing, soothing properties. Many customers tell us they can feel the difference when using our lip balm. Add to the soothing oils a wide variety of flavors and we feel we have something to brag about. We think you will love our lip balms.